Editing Lifestyle Photography

All editing is carried out in Adobe Lightroom, as this is a popular editing software for professional photographers, and the aim of my photography for this portfolio was to produce professional-quality photography.

BEFOREAFTERRemoving imperfections

In the above image, there was a distracting element to the area where the background did not match in the top right corner, therefore, using the ‘spot heal’ tool in Adobe Lightroom, I selected the area I wanted to change, and selected another area that I wished to ‘clone’ on top of the undesired area, to make the marble background appear streamline throughout the image.

BEFOREAFTER2Cropping & Straightening

In this particular image, it had too much white space, and the angle made the glass and plate appear to be falling off of the photograph. To balance the image, I’ve adjusted the angle so the glass is straight, meaning the image looks straighter and more balanced. Some of the white space is also removed, meaning the cropped image fills the frame better, and looks more interesting to the viewer as a whole.

BEFOREAFTER3Removing Unwanted Tones

In the above initial image, it appears to have an overall blue tone, meaning the image is too cold. To counteract this, I’ve increased the warmth of the image, and removed all of the saturation of particularly the blues in the image. This results in the blue hue disappearing, leaving the image looking natural and presenting the crisp whites I aimed for.

BEFOREAFTER4Brightening

From time to time, as I primarily rely on natural lighting in my photography, it can fade and result in the images appearing darker than I want. As a result of this, I increase the exposure and highlights of the image, to sharpen up the whites, and make the image more vibrant and immediately eye-catching, drawing the reader in.

BEFOREAFTER5Colour Focus

For this image, I wanted the lipstick to stand out. While I have already ensured that the lipstick is the main focal point, meaning the rest of the image is slightly blurred and appears uninteresting, I wanted to emphasise the lipstick even more. To achieve this, I have increased the saturation of the red in the image, resulting in the pinks of the lipstick looking more vibrant, and bold, thus directing the viewers attention directly to the lipstick.

Subject Matter In Lifestyle Photography

For lifestyle bloggers and readers alike, it’s clear that there are recurring themes throughout lifestyle blogging photography. This post is dedicated to exploring these themes, and why they are popular to lifestyle bloggers.

Clean Eating

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Clean eating is a massive trend, most people are familiar with the avocado, since it exploded in popularity on Instagram and everyone, and their sister, seemed to be boasting about their ‘smashed avocado’ on multi-grain bread. Clean eating is a widespread topic among the online lifestyle community, as it promotes a healthy diet, which can improve skincare, metabolism, and overall well-being. Avocados in particular are prevalent asΒ the oils provided by an avocado include oleic acid and linoleic acid and are therefore recommended as part of a balanced diet to prevent high cholesterol.

Skincare

Skincare can also be seen in almost every lifestyle bloggers portfolio, as it links to the importance of health and well-being among the lifestyle community. It’s also incredibly diverse, as discussing skincare can range from recommending particular beauty products, to endorsing altering diet to improve the look of the skin.

Beauty

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Beauty is an obvious choice for lifestyle bloggers to document, as routinely, beauty products are designed so even the packaging looks aesthetically pleasing, therefore encouraging people to purchase it without knowing the quality of the product itself.

“Lazy Days”

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Another common theme among lifestyle photography are incredibly simple images, that showcase a bed, or stereotypical “comfy” setting. Images like these feed into the nature of lifestyle photography, as they showcase a more natural setup, and provides a glimpse into a simpler, more relaxed and personal aspect of the photographers life.

High End/Designer

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High end and designer brands are admired in the lifestyle community, as they have connotations to luxury and class. Designer brands also frequently display elements of black, white, gold and rose gold, which all have associations with simplicity, indulgence, and grandeur in the eyes of the viewer. These associations result in the viewer admiring and desiring the products featured. Colour theory in relation to commercial photography and marketing, details black as the colour commonly used to market luxury products, as it is powerful and sleek.